If you ask many business owners, they will freely admit that things haven’t always worked out the way they planned! Sometimes the most successful businesses end up on a different course to the one they originally set out on or expanding their business into areas they probably never even considered at the outset.

In fact the ability to respond to demands [...]

Every business owner wants to create new sales leads, and there are proven ways to do this. However, there are also pitfalls in this area of business, particularly for small businesses, so let’s look at how getting new sales leads can be a regular part of your work.

The most effective way to generate new sales leads is the most obvious [...]

The prices you charge for your goods and services are, naturally, an essential component of the way you run your business. So what’s the right amount to charge? This isn’t as obvious as it might seem, but if you’re not sure how much to charge, we’ve collected some smart ideas which could really help.

When deciding how much to charge, many [...]

When you’re working to improve your business, your focus is usually on the big things. Big decisions, big contracts, big hopes, big pressures, and often some big leaps of faith. It can be easy to think that these are the only things that matter, but the small things often make a massive difference in the long term.

Of course, the little [...]

The idea that the customer is king has become a cliche. It’s been argued and counter-argued over the ages; the fact is, though, it’s TRUE. Treat your clients like royalty and you could have the keys to the treasure house…

Taking care of your customers means looking at the way you run your business, the service you provide, and the products [...]

Every business owner wants a loyal customer base, but customer retention isn’t just about selling to the same people repeatedly. Your customers should genuinely want to avail themselves of what you have to offer. And while you might not realise when they’re looking elsewhere, sometimes they might not realise it either.

It’s so important to stay in dialogue with your clients [...]

We’ve already addressed the importance of making the most of your existing clients, and it’s true that your current client base represents a great way to keep your business running. However, it’s not as simple as that – finding new customers is essential for both the short- and long-term growth of your business.

When you’ve built up a client base which [...]

Cashflow is the lifeblood of a business. And in order to have cashflow, you need clients. But where are they? You might be looking too hard for the Next Big Contract or, more specifically, new customers.

Chances are, you already know the concept of fishing on the other side of the boat. Look in a different marketplace and you’ll find plenty [...]